Destro embarked on a nationwide sampling campaign to introduce Abe’s Bagels to new customers and educate them about the brand and various bagel occasions. We sampled Abe’s Natural Bagel at thirty Countdown stores nationwide. We aimed to increase bagel consumption by enticing customers with mouth-watering samples topped with cream cheese, jam, and butter—yum! Our brand ambassadors effortlessly engaged with customers while sharing the brand’s values.

Our brand ambassadors reached over 1,936 new customers, with 1,936 samples handed out. We observed trends, which we shared with Abe’s Bagels to help influence and improve their future campaigns.

In total, 359 sales were made across the category, yielding an impressive conversion rate of 18.5%!

Jess from Abe’s Bagels raved about the expertise of our fabulous Portia, who hand-tailored the sampling campaign with a keen understanding of their objectives. Portia paired Abe’s Bagels with a top-notch team of brand ambassadors, who perfectly embodied the brand’s values and maintained high levels of professionalism the whole way through.

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