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Abe's Bagels Supermarket Sampling - Foodstuffs

We successfully executed a campaign for Abe’s Bagels, targeting 27 Countdown stores nationwide! Our mission was to introduce Abe’s Natural Bagels to new customers, educating them about the brand and bagel occasions.

 

Our ambassadors handed out samples topped with cream cheese, jam, and butter—yum! They did an amazing job, reaching and engaging with over 2,780 new customers throughout the campaign. A total of 529 sales were made across the category, resulting in a total conversion rate of 19%.

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