Destro, on behalf of ACC, VMLY&R, and Shout Media, created ‘The Thinker’ Summer Road Trip, which targeted popular events throughout December to March to encourage people to ‘Have a Hmmm’ with The Thinker before they jumped into their summer activities.
Whether it’s mountain biking, swimming, surfing, playing sports, or running, we wanted to remind the public to take care and think before they act.
The campaign featured six activations across Auckland, Whangarei, Raglan, Tauranga, and Rotorua. Our objective was to create interactions with ‘The Thinker’, encourage people to ‘Have a Hmmm’, and have them scan the QR code on the signage artwork to hear about that particular injury story.
Destro thoroughly enjoyed being part of this incredible campaign and really enjoyed communicating key messaging to whānau who were getting ready to enjoy their favourite summer sports.
We look forward to bringing this campaign back for another exciting round in winter 2023.