Destro, on behalf of ACC, VMLY&R, and Shout Media, created ‘The Thinker’ Summer Road Trip, which targeted popular events throughout December to March to encourage people to ‘Have a Hmmm’ with The Thinker before they jumped into their summer activities.

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Whether it’s mountain biking, swimming, surfing, playing sports, or running, we wanted to remind the public to take care and think before they act.

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The campaign featured six activations across Auckland, Whangarei, Raglan, Tauranga, and Rotorua. Our objective was to create interactions with ‘The Thinker’, encourage people to ‘Have a Hmmm’, and have them scan the QR code on the signage artwork to hear about that particular injury story.

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Destro thoroughly enjoyed being part of this incredible campaign and really enjoyed communicating key messaging to whānau who were getting ready to enjoy their favourite summer sports.

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We look forward to bringing this campaign back for another exciting round in winter 2023.