We had the pleasure of working with Blackmores NZ on an exciting project for their new product ‘PAW’ at the NZVA Conference in Hamilton, which took place from June 20th to 22nd, 2022! The task involved creating an engaging and eye-catching stand to showcase the product and entice conference attendees to visit our client’s booth.

Our responsibilities for this project included designing stand elements, liaising with suppliers for pack-in and pack-out, and conceptualising an activation that would fit within the space allocated. We collaborated with Exhibition Hire NZ and Smile Dealers, who played a significant role in helping us bring our vision to life!

Overall, the trade show was successful, and the client received great feedback on the onsite activation, including the online quiz. The quiz allowed conference attendees (in this case, veterinarians) to enter for a chance to win a $500 prize pack! This was a great activation concept; not only did it work within the space and draw customers to the stand, but it also gave the client a great database to re-target for future marketing efforts and product launches within the brand PAW.

The result was a successful trade show experience and rave reviews for the interactive booth and activation concept! We thoroughly enjoyed pulling together the stand for Blackmores and the NZVA Conference. We also enjoyed working with Exhibition Hire NZ and Smile Dealers, who helped us bring our idea to fruition.

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