Client: Special PR
Brand: KFC
Industry: PR / Experiential Marketing
Campaign: KFC Gonna Wanna Snack Box Challenge
Location: Auckland
Date: 16 May
The goal of the KFC Gonna Wanna Snack Box Challenge was to generate excitement and awareness around the launch of the new Gonna Wanna Snack Box through a large scale public activation.
The challenge saw 50 participants compete for the chance to win a share of $10,000 by keeping their hand on a KFC bucket for up to 12 hours. The activation was designed to create buzz, attract public attention and generate high levels of engagement throughout the day.
Success for the client meant maintaining strong energy from participants, creating an entertaining experience for the public and ensuring the challenge ran smoothly from start to finish.
This activation required more than traditional event staffing. With participants standing in one location for up to 12 hours, the biggest challenge was keeping energy levels high while ensuring the experience remained engaging and enjoyable throughout the day.
The event took place in a busy public environment, requiring staff to simultaneously manage participants, engage with passersby and quickly respond to any issues that arose. The team also faced long hours on their feet and changing conditions throughout the day.
Given the high profile nature of the challenge, it was essential that every team member could confidently take initiative, think on their feet and maintain a positive atmosphere at all times.
Destro provided a team of six experienced event staff, including four Brand Ambassadors and two Team Leaders.
Our services included:
The team was specifically selected for their energy, confidence and ability to adapt quickly in a fast paced public environment. Strong communication skills and initiative were essential, as staff needed to engage with both participants and members of the public while helping deliver a seamless experience.
From initial pack-in through to the final moments of the challenge, the team played a key role in delivering the activation.
Throughout the day, staff:
One standout moment came when the team successfully managed both the challenge and unexpected external distractions, including nearby protest activity. Despite this, the activation maintained strong energy, participant engagement and a positive public atmosphere throughout the day.
The KFC Gonna Wanna Snack Box Challenge showcased the value of having the right people on the ground for high profile experiential campaigns. By providing a team of proactive, energetic and adaptable Brand Ambassadors and Team Leaders, Destro helped create a seamless experience for participants, the public and the client.
From managing 50 participants over a 12 hour challenge to maintaining engagement in a busy and unpredictable environment, the team played a critical role in bringing the activation to life. The campaign's success, positive client feedback and subsequent rebooking highlight Destro's ability to deliver reliable talent that can confidently execute complex activations and create memorable brand experiences.
