Last year, we embarked on a delicious journey with our client, Little Island Coconut Creamery, with one goal in mind: educate consumers and new consumers on plant-based yoghurt, showcasing its mouth-watering taste, delightful flavour, texture, and likeness to dairy yoghurt!

Our ambassadors handed out over 439 samples across the 7 stores and made 66 sales—turning strangers into future customers. We had a great conversion rate of 15%.

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