As fellow pet lovers, we were thrilled to partner with the amazing MyFurbaby.

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The brief was to engage with dogs and their parents in popular dog walking areas (parks, beaches, etc.) to create brand awareness, email personalised feeding plans, and provide free samples of MyFurbaby food.

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The activation set-up included the branded MyFurbaby van, "FURgus," which was the base of the activation and provided the brand presence that drew in curious pups and their humans alike.

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Our friendly and knowledgeable brand ambassadors guided pet parents through the feeding plan and hooked them up with a sample pack (complete with food, treats, and a discount voucher).

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To create brand awareness and get dogs and their parents excited about MyFurbaby’s delicious and nutritious offerings, they needed a killer activation—and we delivered.

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