In the summer of 2021, we had the fantastic opportunity to collaborate with Subway® and Shout Media to elevate their merch game and create an unforgettable experience with the launch of the Subway Summer Roadshow! Shout Media reached out to Destro to discuss the opportunity of us supplying brand ambassadors for the upcoming Roadshow.

Our dedicated brand ambassadors were given a mission that went beyond just handing out top-notch merch to beachgoers across the North Island.

They were also responsible for encouraging people to snap and share their Footlong moments using #feelsgood, spreading the word about Subway’s in-store promotion for the Floating Footlong, and capturing amazing content to be repurposed in future campaigns.

As you would imagine, the campaign was a success, and the Subway footlong campaign was the talk of the town.