Brand: Blackmores
When every stand at a trade conference is competing for the same busy pharmacists, how do you get them to stop, play and leave their details, without building something that ends up in a skip four days later?
For Blackmores' stand at the NZDSI Annual Conference 2026, Destro designed and delivered a reusable, product-linked Plinko game. It drew in almost every attendee, gave away every prize and won Blackmores the conference's Most Sustainable Stand Award.
Blackmores wanted to capture leads from NZDSI attendees, a mix of industry professionals and pharmacists, in a fun and engaging way.
The stand needed a genuine reason for people to stop, interact with the brand and connect with the Blackmores team across the four-day conference at Claudelands Event Centre, Hamilton (26–29 August 2026).
Spin to Win is a familiar sight at trade shows, and familiar rarely stands out. Blackmores needed an activation that felt fresh to a professional audience that sees the same stand formats year after year.
Just as important was spending the budget wisely. Rather than a one-off build that gathers dust or gets thrown away after the event, the brief called for an asset Blackmores could keep using. That meant it also had to be light and compact enough for their own team to pack in and out at future events, without relying on freight or an install crew.
Destro created a custom, reusable Plinko game. Attendees dropped a puck down the board, and every prize slot was linked to a Blackmores product, turning a moment of play into a natural product conversation.
The reusable concept came entirely from Destro, with sustainability and long-term value designed in from the start:
Destro delivered the concept, design recommendations, freight and on-site install. Once the conference wrapped, the board went home with Blackmores, ready for its next activation.
The game was simple to explain and instantly understood, so attendees could step up, play and win within moments.
The Plinko board quickly became the focal point of the stand. According to the client, it seemed there wasn't a single attendee who didn't give it a go, giving the Blackmores team a steady stream of people to talk to about their products.
"The NZDSI conference was a great success, and attendees absolutely loved the Plinko game. It was very engaging. Thank you so much for the fantastic idea. We would love to keep using it for future activations. We also won the Most Sustainable Stand Award thanks to the reusable Plinko concept, and the Australian team is very interested in the game as well."
Sherry, Category and Activation Manager, Blackmores
By pairing a fresh take on stand engagement with an asset built to last, Destro helped Blackmores turn a conference stand into an award-winning experience, and a tool they will keep using long after NZDSI.
