Brand: TREKEVO
When students are surrounded by freebies and giveaways, how do you get them to stop, engage and remember your brand?
For TrekEvo’s Re-O Week activation, Destro created an interactive campus experience designed to spark conversations around travel, drive platform sign ups and capture valuable student leads.
The goal was to build brand awareness for TrekEvo among the student and traveller audience, drive sign ups to the platform and capture leads through a NZ$2,000 travel giveaway.
Success was measured through engagement, QR scans, website visits, lead capture and conversion rates.
As a new travel tech platform, TrekEvo needed to quickly educate students on what the platform offered and how it differed from traditional travel services.
With students expecting giveaways and competing activations surrounding them, the challenge was creating a reason for students to stop and engage beyond a simple freebie.
Destro designed an interactive travel map wall featuring hundreds of reusable magnets, creating a visual experience that encouraged students to share their favourite destinations and dream travel plans.
The activation gave Brand Ambassadors a natural conversation starter, allowing them to introduce TrekEvo in a relatable way while guiding students through the giveaway sign-up process.
Destro provided experienced Brand Ambassadors to deliver the activation, engage students and create meaningful interactions with the TrekEvo brand.
Across Re O Week at Auckland University, the Destro team brought the activation to life by:
The map wall became a key attraction point, helping TrekEvo stand out in a busy campus environment and creating a memorable brand experience.
By combining strategic activation design with the right Brand Ambassadors, Destro helped TrekEvo turn a simple campus presence into an engaging experience that educated students, built awareness and delivered measurable results.
